$100M Offers
Alex Hormozi · make an offer people can't refuseDream outcome▲ RAISE
×Likely to work▲ RAISE
Time to results▼ LOWER
×Effort & sacrifice▼ LOWER
= Value. Score each package on all four.
Client journey
Tap any step.
Happy clients renew, refer and start the loop again
Hotspots
Each square is one bottleneck. Tap a row or a color to filter.
Your pathway
Four stops. Tap one, tick things off.
Monthly business weigh-in
Plug in last month's numbers. Rates calculate for you.
Referrals
new clients from a referral
Lowest rate = your focus. It points to the step on the map to fix next.
Same day each month, like a client weigh-in.
Your toolkit
Two books, two free tools.
Who Not How
Dan Sullivan & Dr. Benjamin Hardy · get your time back"How do I…?"
"Who can…?"
A helper
An automation
A partner
Reminders, meal-photo reviews, scheduling: none of those have to be you.
NotebookLM
Your AI strategy partnerUpload your packet, prices, notes
Ask it to compare to the books
Get a mind map or audio recap
5 copy-ready prompts
notebooklm.google.com · Use your own notes or books you own.
Zapier
When this happens → do thatNew trial sign-up
Welcome email now
Consult form sent
Row in lead sheet
Every Sunday
Check-in reminder
First, turn on the Trainerize & Wix automations you already have.
Free plan: 100 tasks/month, 1 trigger + 1 action per Zap (checked Sept 2026).
Ask yourself
Journal it, or ask NotebookLM.
At $20k a month, what does my Tuesday look like?
Which 3 clients would I clone, and why?
What DM tells me "not a fit"?
What did I do this week that someone else could?
What would make renewing exciting, without a discount?
Which ideas made money, and which just took time?